02 / CASE STUDY · REBUILD
Two Stable Years. A First-Year Growth Inflection.
Maxdest × Mercure Maldives Kooddoo Resort
Before Maxdest took over, Mercure Maldives Kooddoo Resort’s market output remained broadly flat for two consecutive sales years.
In 2025–2026, Maxdest took over product operations and reset the sales strategy, channel coverage and market activation.
In the first complete sales year, annual room-night volume rose to more than six times its previous level.BEFORE / AFTER · GROWTH INFLECTION
From a stable baseline to a first-year leap.
Two Stable Years Before Takeover
Market output remained broadly flat across two sales years.
Maxdest Takes Over
Sales strategy, channel coverage and market activation were reset.
First-Year Scale Leap
In the first complete sales year, annual room-night volume
Rose to more than six times its previous level.A New Growth Trajectory
The product moved from a stable range into a new stage of growth.
REBUILD
One Takeover. A Different Growth Trajectory.
After two stable sales years, Mercure Maldives Kooddoo Resort achieved a scale leap in the first complete year under Maxdest’s operation.
Growth does not always require more time.Sometimes it requires the right operating approach.